Designing intuitive and user-centered products that drive real results.
WORK
Explore my recent work creating impactful design solutions.
More project details available upon request.
Tasks & reminders feature
The Tasks & Reminders feature helps users seamlessly track and organize LinkedIn actions—setting reminders, staying on schedule, and never missing a follow-up to make networking more efficient. I was responsible for the user experience, interface design, design system, research, testing, and prototyping.
Onboarding flow redesign
I was responsible for improving the onboarding flow by making it more intuitive and user-centered. I worked on refining the user experience and interface, conducting usability testing, and building interactive prototypes. The redesigned flow created a smoother first-time experience and contributed to increased engagement and retention.
Design system
A scalable and cohesive design system built to streamline UI consistency, enhance brand identity, and optimize user experience. This system ensures a seamless design process while maintaining visual clarity and accessibility. I was responsible for maintaining the system, designing and documenting new components, and ensuring cross-platform consistency.
Visual design and illustrations
What clients say
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We needed product and web updates on a startup timeline... yesterday. Alex delivered. Dependable, user-centric, and fast without sacrificing quality.
Shawn Finder, Vice president at VanillaSoft
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Her problem solving skills unblocked our team more than once, and the work consistently moved our metrics in the right direction.
Ved Rasic, CEO at LeadDelta
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Alex's delivered assets our team could deploy immediately. She made our message simpler and our visuals impossible to ignore.
Sasa Jokic, CEO at Cosmic Buildings
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Alex captured the essence of our product and audience. She seeks real user input, and turns insights into designs that feel obvious in hindsight.
Richard Berman, CEO of VerbFactory
